A brief history of UGG Australia

A brief history of UGG Australia

Ugg,a legendary brand,did not attract people's attention in the beginning for its lovely cartoon appearance; however this kind of boot has swept the on-going and prevalent wind through the whole Europe and America since it is European and American star's favorite in normal times, so has it in Japan and Taiwan.
The original source of Australia Ugg boots starts back to 1978, when a young surfer from Australia named Brian Smith once took sheepskin boots to America. During the past years, Australian craftsmen used to sewing sheepskin boots along the shore of New Zeeland, however, the young man with good head for business has an adventure to exploit this kind of traditional handcraft to America market.
At that time, he just brought a few pairs of ugg boots and began to peddle in New York with full passion and self-confidence, but he sold no one at the end of a day; he didn't lose heart yet, even had a persistent thought that he would succeed one day and acquire a market share in America.
Then he chosen to move forward to the west and sought for chance in California, when he arrived there, he amazedly found a lot of people had began to sell boots which is just like his sheepskin boots, so he stayed here and began his business again, at his first round of business, he sold forty-eight pairs of sheepskin boots to four customers. Why do Australia's high-quality sheepskin boots have a huge market in California? Obviously, it results from developed surfing market here. Plenty of surfing lovers love to wear sheepskin boot to help keep warm after surfing. Australia's high-quality sheepskin boot has turned into a necessity for each surfer after going ashore.
From now on, Ugg from Australia has changed into a luxury brand around the world; it isn't a small surfing supplies brand any longer, what's more, its product line has expanded to casual shoes, slippers and all sorts of season shoes not just sheepskin shoes, lately ugg has launched new handbag series.
With regards to the name of ugg, there's a history; its initial name was ugly boot, then Australian gave this kind of boot a nickname- ugg ,which means a type of fur LOGO round head boots, it was registered into trademark UGG Australia by an American not until 1994 and its producer was gradually turned into China from the previous Australia, after that America's ugg began to compete for UGG trademark with many other countries, but it failed a lawsuit when competing with Australia's ugg, because Ugg was originally owned by Australian and could be generally used by local shoe manufacturers . At the moment Yellow Earth is always one of the famous fur brand shoe in Australia, lately a Chinese people acquired the corporate, establishing a plant in mainland China, and at the same time providing generation process for UGG Australia of America. Actually America's ugg came to mainland China at first and got a very good brand reputation, after a period of time,discount ugg boots, Yellow Earth begun to expand its overseas market there, either, meanwhile, rolling out its owned brand- Yellow Earth, but the two company struggled with each other for UGG trademark, after the last registered event, Australian start to attach more importance to protecting brand.
As UGG president says, UGG is a nice choice, once youput them on, you don't want to take them off, its originality, reliability and super luxurious comfort will fascinate you.